Every once in a while, we will let you know about events of interest produced by others. On April 6, the App Promo Summit is coming to the Stewart Hotel in New York. The event is about mobile apps. As you have probably heard, regardless of how many they download, the average person uses 5 or fewer apps on their mobile phone. The showstopper at the Consumer Electronics Show was Alexa, which blindsided a lot of people in mobile media. We believe the mobile app market is ripe for disruption, as people adopt voice-activated services over those that require looking at a tiny mobile screen.
App Promo Summit is special because it attracts a much more international crowd, creating something of a miniature, C-level GSMA Mobile World Congress staged in New York. This allows one to gain insights into what is happening worldwide, not only in the US.
The App Promotion Summit will feature presenters from eBay, the New York Times, Jet.com, Urban Airship, 1stdibs, Dashlane, iHeartRadio, TodayTix, Duolingo, Nickelodeon, and many more.