Report from the Transmission Global Summit Innovation Camp

By: Andrew Tran

Senior Partner Steve Masur served as a mentor for four startups at the first Transmission Innovation Camp, part of the Transmission Global Summit 2012 in Victoria, British Columbia.

The start-ups were handpicked by Transmission’s international advisory board as companies working at the intersection of creative content and technology and were paired with some of the leading decision-makers and experts in the content and technology industries.  The four-day accelerator boot camp provided valuable assessments of each startup’s business plan in programs like Why Won’t It Work, and gave the startups valuable opportunities to receive one-on-one advice in an intimate setting.

In addition to the usual elevator pitches and product demos which characterize such events, the startups were forced to challenge their presumptions and define their businesses in new ways through a series of facilitated exercises created by The Value Web, best known for its work with the Davos Economic Development Summit.  For example, in one exercise, each CEO was given an hour to create and shoot a television commercial advertising the product of one of the other start-ups in the camp.

For more information on Innovation Camp, please visit:

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